Answer 12 questions lead loss calculator about your dealership. Get your monthly opportunity cost, a performance score, and a clear action plan — in under 2 minutes.
Why unmanaged leads cost more than you think
Industrial vehicle sales are high-value and complex. Whether you sell trucks, trailers, construction equipment, forklifts, or farm machinery, each deal involves significant investment and multiple touchpoints between buyer and dealer. In this environment, leads are the foundation of revenue growth and losing them is expensive.
The problem is rarely effort it’s structure. Most dealerships receive leads across email, WhatsApp, phone calls, and marketplace inquiries simultaneously, without a single system to capture and track them all. When a message goes unanswered during a busy afternoon, or a missed call never gets returned, that lead simply disappears no record, no follow-up, no sale. Read about the top 5 lead management mistakes.
This lead loss calculator quantifies that cost using your own data lead volume, response time, average margin, and conversion rate and produces a monthly figure that makes the business case for structured lead management clear and concrete.
What the data says
What you get from this lead loss calculator
Based on your 12 answers from the lead loss calculator — not generic industry averages.
Common questions
Who is this calculator for? +
Any dealership selling industrial vehicles — trucks, trailers, construction equipment, forklifts, vans, farm machinery, or commercial vehicles. If you receive leads from marketplaces, phone, WhatsApp, or your website, this calculator will give you a clear and actionable result.
How accurate is the revenue estimate? +
The calculator combines your specific inputs — lead volume, average margin, response time, conversion rate — with validated industry benchmarks. Based on dealerships we work with, monthly opportunity cost typically ranges from €15,000 to €80,000 depending on scale and process gaps.
Is my data stored or shared? +
Your answers are used solely to calculate your results. The contact details you provide are used to send your PDF report and may be used by Copilot to follow up with relevant information. We never sell your data.
What is Copilot? +
Copilot is a lead management platform built specifically for vehicle and machinery dealers. It centralises every lead source — marketplaces, WhatsApp, phone calls, and website forms — into one shared pipeline, so your team responds faster, follows up consistently, and never loses visibility over a deal. Dealers using Copilot close on average 8% more deals within their first 3 months.
What happens after I complete the calculator? +
You see your score, opportunity cost, and personalised findings instantly on screen. You can download a PDF to share with your team, and optionally book a free demo with a Copilot co-founder who will show you exactly how the platform would work for your dealership.
Ready to stop losing deals you don’t know about?
Book a free personalised demo — a co-founder will show you exactly how Copilot works for your dealership.
Book a Free Demo →30 minutes · Personalised to your dealership · No commitment
